The  slogans recorded as being used in Brisbane are:
    
      - SEND A TELEGRAM;
- SEND GREETINGS BY TELEGRAM.
- SEND BIRTHDAY GREETINGS BY TELEGRAM;
- CONVEY CONGRATULATIONS BY  TELEGRAPH ... 
- HAPPY THOUGHTS! CHRISTMAS AND        NEW YEAR GREETINGS      BY TELEGRAM.
- TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE - Not recorded at Brisbane.
- 100 YEARS OF TELEGRAPH SERVICE: 1854 - 1954;
- OVERLAND TELEGRAPH LINE CENTENARY 1872 - 1972.
- A TELEGRAPHIC CODE ADDRESS ...
 
HAPPY THOUGHTS! ...
The HAPPY THOUGHTS!  ...  slogan was used in Brisbane on 9 December 1940 - the only recorded date.
  
    | 
      Datestamp: Box.
       Number: 3. Top inscription: BRISBANE/Q'LAND.(2nd line is an arc).
 Base inscription: POSTED/INTERSTATE BOX.(1st line is an arc).
 Characteristics:Die 3: 4th line is slightly indented.
 No ! at the end of the first line.
 No space between the 3 words in the 3rd line.
 Only recorded date of this format:9 December 1940.
 This date is the earliest for this slogan in Australia.
 Number in the Census: 1. |  9 December 1940.
 | 
 
    100 YEARS OF TELEGRAPH SERVICE: 1854 - 1954.
    The 100 Years ... slogan was used in Brisbane from  4 April 1954  to 26 September 1954.
    The four main formats used were:
    
      
        | Shape | Words at the base | Code number | Earliest date | Latest date | % of Brisbane Census | 
      
        | Box | Pillar Box |  | 4 September 1954 | 26 September 1954 | 52% | 
      
        | Circle | Qld. Aust. |  | 7 April 1954 |  | 5% | 
      
        |  | Queensland |  | 7 April 1954 | 22 September 1954 | 33% | 
      
        | Box | Paid |  | 23 April 1954 | 13 May 1954 | 10% | 
    
    There are 21 examples of this slogan for Brisbane in the Census.
    
      
        | Datestamp: Box. 
            Number: none.  Top inscription: BRISBANE/QLD AUST. Base inscription: POSTED/ PILLAR BOX. Characteristics:Die 2: the 1 (of 100) is above the first E of TELEGRAPH;
 Earliest recorded date of this format:          4 April 1954.
             Latest recorded date of this format: 13 May 1954.  Number in the Census: 11.
 |  | 
      
        | 
          Datestamp: Circle (22 mm diameter).
           Top inscription: BRISBANE (with 1 mm side arcs). Base inscription: QUEENSLAND. Characteristics:Die 2: The 1 (of 100) is above the first E of TELEGRAPH.
 Earliest recorded date of this format: 7 April 1954. Latest recorded date of this format: 20 April 1954. Number in the Census: 6.   |  7 April 1954 - First Day of Issue for the Telegraph Centenary stamp.
 | 
      
        | 
          Datestamp: Box.
           Number: none.  Top inscription: BRISBANE/QLD. Base inscription: PAID. Characteristics:Die 1 - normal format and size.
 Date stamp has postage paid as 3d (commercial letter rate).
 Only recorded date of this format: 23 April 1954.
 Number in the Census: 1.
 |  23 April 1954.
 | 
      
        | 
          Datestamp: Box.
           Number: none.  Top inscription: BRISBANE/QLD. Base inscription: PAID. Characteristics:Die 1 - normal format and size.
 Date stamp has postage paid as 3½d (letter rate within Australia and British Empire).
 Only recorded date of this format: 13 May 1954.
 Number in the Census: 1.
 |  13 May 1954.
 | 
    
     
OVERLAND TELEGRAPH LINE CENTENARY 1872 - 1972.
  
    | 
      Box number: 1.
       Top inscription: BRISBANE Base inscription: QLD 4000. Characteristics:No dot after QLD.
 Earliest recorded date of this format: 21 August 1972.
 Latest recorded date of this format: 3 September 1972.
 Number in the Census: 42.  |  | 
  
    | 
      Box number: 3. Top inscription: BRISBANE Base inscription: QLD. 4000 Characteristics:Has a dot after QLD.
 Only recorded date of this format: 30 August 1972.
 Number in the Census: 1.  |  |